During a press event at Facebook’s Menlo Park headquarters, Instagram co-founder Kevin Systrom introduced a new feature to the app called, simple, “Video on Instagram.” This functionality will let users to create a 15-sec video to share within the network. The new feature contains simple editing along with 13 new filters, which is specially for video.
“What we did to photos, we just did to video,” Systrom said.
The new feature will be available from today for all the Instagram users using iOS and Android apps, and will effect a big number of users to Instagram reach. Systrom said that Instagram has over 130 million monthly active users, who has shared 16 billion photos. And over 1 billion likes are added to photos on the network every day.
In addition, Facebook has added the new feature against Twitter, which has acquired the short video sharing app called Vine last year. After hearing of “Video On Instagram“, Twitter has also revealed some new features to its Vine.
The Instagram Co-Founder has answered the question that why it chooses 15 second time, as Vine offers only 6 second videos, Systrom said that the 15 second video time is an artistic choice and it is not to say that one is better than the other. “It’s that Goldilocks moment. It feels just right.”
“Video On Instagram” is the biggest change to the app since the launch about nearly three years ago. In the past days, Systrom has said that video will come to Instagram in future, but he has stressed out of videos that it adds challenges that not did with photos.
To being a part of Facebook, it would be able to enable videos on Instagram to create new challenges. During Q&A regarding the Video on Instagram, Systrom said that launching video was a “significant feat” from a perspective.
See “Video On Instagram” in working:
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